What Is It?
Mailchimp is a marketing automation platform centered around email. This MailChimp Unlocked course will help you gain an understanding of how email marketing can be used to grow your business and how to navigate the MailChimp platform.
Why Do I Need It?
Your greatest asset is your ability to connect with your existing and potential customers/clients to increase your revenue. Mailchimp allows for automations that will maintain contact with your customers/clients with a little bit of effort from you.
When I complete this course I will…
- Understand and navigate the MailChimp platform with ease
- Understand and manage lists, audiences, grouping, and segmenting
- Understand and create MailChimp email lists; learn the different methods for adding subscribers
- Understand how to create email marketing campaigns with personalized content that gets opened, converts, and increases engagement
- Understand how to create opt in and signup forms on MailChimp; embed onto your website, e-commerce site, or blog
- Understand how to create A/B split test campaigns with MailChimp
- Understand automation and integration with other platforms
- Understand key metrics and analyze results Learn how to market and profit from your growing email list
What Do I Need to Start?
A Mailchimp account. Free subscriptions will work for this course.
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